This week, I'm going to do one promotional act each day. That means, if it's 10 PM and I haven't done anything, I can't go to bed until I do. I'll try it for a week, starting Monday.
In fact, it gives me extra time to implement a few marketing strategies I've read about in order to promote...ME! It makes me sound like an attention whore, but we authors need to get over our reticence.
Unless the author was going overboard, you probably didn't think much at all. You took the bookmark and figured you'd either look into the book later or you wished her luck. So don't overthink how people will see you.
The trick is to lay the groundwork early.
- If you have a blog, invite other authors to come on your site, whether through guest blogs or interviews.
- Any time you mention another author, his book, or he site, drop a note and tell them. Many authors like to keep track of places they are mentioned on the web, and they just might refer followers to your site. It's a win-win.
By promoting authors through my site and through the Sisters in Crime Los Angeles Speaker's Bureau, I had made friends. I received two offers to host a guest blog the day after I posted the release of my ebook.
Next, I can make my blog search engine friendly. How? Good question. I have the information around here somewhere and will post it next week.
I'll come up with five easy things to do next week and let you know exactly how I did them and how they turned out. Sound fair?
If you can think of any quick tips on self-promotion, feel free to post them in the comments and I'll include them in my blog.